Pizzeria Consulting


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The pizza industry has the illusion of being an easy business to open and operate and seemingly anyone with a recipe and an oven opens a shop on every other corner. I have seen operator after operator fail because they didn't grasp the basics and were never able to get their footing. I specialize in helping the new pizzeria owner and the struggling pizzeria owner turn things around. I can help you in nearly every aspect of the pizza industry. Here are just a few areas I can help your pizzeria - 

    • Menu Development: Make your menu a MONEY MAKING MACHINE! 
    • Marketing Strategies: DEMOLISH the competition and do it spending next to nothing! 
    • Sales Building: Be the CEO of your business, NOT the kitchen guy.
    • Community Involvement: Position you business as "THE" pizzeria of the community.
    • Be the local "Celebrity": Learn how to position yourself as the local expert/celebrity.
    • Product Development & Recipes: Do you really have the best pizza you possibly could have? 
    • Employee Training: Enable and Empower your staff to do the job they should be doing.
    • Dough making & Handtossing: Build the foundation to an amazing pizza that your competition cannot touch!
    • Oven training: Master the art of running a deck oven or simplely learn how to configure those pesky fingers on your conveyor oven. 
    • Procedures & Protocols: Put your operation on Autopilot! Create systems and procedures to streamline your business. 
    • Portion Control: Literally save TENS of THOUSANDS of DOLLARS by implementing simple portion controls!
    • Delivery Implementation: Build your delivery service into a lean, mean and safe machine. 
    • Logo Development: We work with some of the best graphic designers in the business and can help you develop a logo that gets you noticed! 
    • Website Development: We have teamed up with some amazing web developers that can help you make an impact in the online world.
    • Accounting & Bookkeeping Solutions: Keep you business on the right track by implementing solid accounting principles from day one.

I have spent 20 years of trial and error figuring out what works and what doesn't work and want to help you transform your pizzeria into a successful business. I am here to help you get your pizzeria to the top of your market! 


Pizza Industry Speaker

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Looking for a speaker for your pizza industry, restaurant or marketing event?  I am here to help!

I enjoy sharing with others my real world experiences from being "in the trenches" of the pizza business. Whether it is something as simple as how to implement a portion control program, marketing, how to get involved in your community or developing a prime vendor program I am excited to share what I know now but wish I knew then. 






Past speaking engagements have included

    • International Pizza Expo - Las Vegas, NV
    • NAPICS (North America Pizza & Ice Cream Show) - Columbus, OH
    • Sysco Foods Pizza Conference - Portland, OR
    • Sofo Foods Food Show - Toledo, OH


Pizza Industry Marketing Expert


Got all the basics down? Just need to push your business to the next level in sales? I can help! 

Marketing your pizzeria can be a daunting task given the thsousands of ways that you can spend your hard earned dollars. Direct mail, newspapers, TV, and Radio are all hungry for your money, but do they really work and will they really drive long term sales? I have built my pizzerias by marketing them, NOT advertising them! Let me help you build a zero to low cost marketing plan that will help you promote your business by focusing on community involvement, off the wall ideas, guerilla tactics, stealth marketing, co-op opportunities, social media and build your pizzeria into a "Destination". 

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© Michael Shepherd Consulting, LLC.  2012  - 2014